Interior view of a modern home with an open kitchen, black cabinets, a kitchen island, and a hallway with sunlight streaming in. A person is walking away in the background.

hygge supply

Traverse City, MI

2019

For Michigan-based design / build firm Hygge Supply, a big next step in innovation was the Birch Le Collaboration House, an immersive experience where prospective customers could spend the night and see the design system for themselves.

Capturing this beautiful space presented a number of challenges. In addition to creating a set of quality images for their portfolio and listing site, Hygge Supply founder Sean Karcher had his goal set on a feature in Dwell Magazine. Ensuring that the images were the right aesthetic and caliber for Dwell was paramount.

As you can see, we nailed it. Not only was the Birch Le Collaboration House featured in Dwell Magazine Online, but photos from the project were featured multiple times on Dwell Magazine’s Instagram pages, resulting in a 600% increase in website clicks for Hygge Supply.

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Modern black house in a wooded forest with a gravel driveway and trees surrounding the property, during sunset.
A young boy is sitting on the wooden floor in a modern kitchen, holding a stuffed animal, near a large window and a kitchen island with dark cabinets.
Modern interior room with large window overlooking green trees, with furniture including chairs, a sofa, table, potted fern, and hanging light fixtures, with two children and an adult.
Interior view of a modern bedroom and bathroom with large windows showing green trees outside, a bed with pillows, a side table with a lamp, and bathroom elements including a shower with a black showerhead and bottles, a towel, and tiles.
A wooden surface with a black vase containing green fern leaves, a stack of rocks and pebbles with a small lit candle, partially covered wood and a vintage Tom Robbins book titled "Woodpecker".
A person standing partially covered in steam, facing a large window with a view of green trees outside, in a bathroom with a bathtub, beige tiled walls, and bottles on a shelf.
A row of black and brown bottles with pump dispensers and labels on a wooden shelf, accompanied by a small white stone, set against a tiled wall.
A modern kitchen with large windows showing a wooded outdoor scene, a kitchen island, and a dining area with chairs and table set for a meal. A blurred child runs through the space.
Round dining table set with white plates, silverware, and glasses. Each plate has a green fern leaf. There is a wooden bowl filled with limes at the center of the table. Several blue chairs surround the table, and sunlight streams in through nearby w