International Builders’ Show / KBIS
Las Vegas
2025
A significant way that Viewrail connects with designers and industry professionals is through trade shows. The largest, the 2025 International Builders’ Show / KBIS was an event with a million dollar budget and 80,000 show attendees.
In addition to managing the project and creating the overall booth design, I created 23 individual stair and railing displays, developed new products to debut at the show, and created an interactive selections and samples display. The elevated experience more than doubled marketing leads over the previous year, and garnered hundreds of social media posts from designers and builders tagging Viewrail in their content.
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![Image of the Viewrail booth at the International Builders' Show in Las Vegas]()
The 2025 Viewrail booth was 2800 square feet and contained 23 separate stair and railing displays
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![Selections area in the Viewrail booth at the International Trade Show]()
The samples and swatches display held a curated selection of Viewrail colors and finishes
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![Viewrail curved stair system]()
A number of my new products debuted at the show, including this curved tambour stair with leather wrapped handrail
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![Modern chandelier]()
Each stair display was paired with lighting and decor that showcased the system’s design aesthetic
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![Display at the International Builders' Show]()
The entire booth was an analog experience. Retro viewmasters showcased hero projects for an interactive element
