Viewrail Design Gallery
New York
2025
A big step for Viewrail was opening its very first Design Gallery, located in Westhampton Beach, New York. With colors and selections specifically curated for the region, I designed 20 different stair and railing systems, a samples and swatches area, and two separate gathering spaces.
The gallery launched with a curated, invite only event, including a fully-branded mocktail bar popup and a 5-course formal dinner. Attendees included Coco Rocha, model and Instagram personality, as well as other key connections from New York's design and architecture world.
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![Living room with two beige armchairs, a dark round coffee table with books, candles, and a gold tray, and large potted plants with green leaves against a wooden wall, with a copper floor lamp on the left.]()
Foregoing a traditional showroom setup, we created comfortable seating areas where sales personnel can easily connect with clients.
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![Modern reception desk with wooden slats, a green plant in a white pot, and decorative objects including a black sculpture, a white abstract sculpture, and a black book in a stylish interior setting.]()
A large premise of Viewrail’s brand evolution has been elements of nature infused into every space.
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![Interior scene with a wooden reception desk in the foreground and a black glass-fronted cabinet against a textured wall in the background, with a leafy plant partially visible at the bottom left.]()
The samples and selections area has easy access to materials while remaining subtle when not needed.
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![Showroom display of multiple wooden staircase designs, each enclosed in glass boxes on a wall. The display features various styles, including floating and spiral staircases, made from natural wood. In the foreground, there is a cozy seating area with a curved brown sofa, a round wooden coffee table, and a dining table with chairs. The space has warm lighting and modern decor.]()
Individual styled vignettes allow the showroom to display a variety of styles and options without feeling chaotic.
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![Open drawer displaying samples of wood finishes and colors labeled as Wildflower, Desertsacpe, and Grasslands.]()
Organizing Viewrail’s new color palette into collections creates a curated experience that facilitates decision making.
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![Modern wooden staircase with glass railing and built-in lighting, next to a wall with horizontal stripes and decorative white stones on a wooden platform.]()
The hero stair of the showroom is Viewrail’s cantilever system in a warm brown finish with customized amber glass and leather recessed handrail.
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![Elegant round dining table set for an event with a white tablecloth, multiple lit candles in glass holders as a centerpiece, and place settings with silverware, napkins, and menu cards.]()
Viewrail’s passion for hospitality comes to life with elevated events, fully curated to reflect the ethos of the design gallery.
