For this project, we shot a series of images for website and marketing materials. To capture the high level of service that Epco Sales embodies, we decided to forgo traditional brand photography in favor of candid, gritty shots relatable to the target audience.

Shooting the project meant numerous shoots at a half dozen locations including farm and industrial clients. Staff and clients had no prior photography experience, so creative direction included guiding each staff member being photographed and photo prompts to keep interactions looking candid and comfortable.