Ephraim M., Personal Trainer
After decades of health issues and setbacks, Ephraim found his groove, overcoming his obstacles and sculpting an inspirational physique in the process. With a newfound zeal for health and wellness, Ephraim was looking for guidance on how build his brand, ultimately establishing himself as a well-respected duo: part motivation coach, part fitness trainer.
Ahead of Ephraim’s first-ever professional shoot, we spent time learning to understand his brand personality and target client. Aside from social media and marketing goals, Ephraim also wanted his personal branding to be compatible with future brand collaborations with leaders in the field like Nike and Adidas.
Ephraim’s clients are successful professionals, interested in furthering their commitment to mental and physical wellness. Creating an aesthetic that felt both grounded and minimalistic, we anchored his color palette with tones of warm brown and steel gray.
Creative Direction
Brand Identity
Styling + Photography
