
Musical artist October London // Death Row Records
Capturing the energy of any artist is challenging, but for musician October London we had a bigger challenge. Packed schedules and shifting tour dates meant photoshoots needed to be nimble and quickly ideated. Working to create a steady stream of images enabled the team to easily create social media content and marketing materials for London’s collaborations with other musical artists, including album art for music co-produced with fellow artist Snoop Dogg.


For London’s look, we envisioned an aesthetic that captured the rich, classic soul of his smooth R&B vocals. Images were shot on location for real-life authenticity, paying homage to the old-school glamour of days gone by. Creative treatments included guided film-inspired selfies and direct flash photography.
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Creative Direction
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